According to recently confirmed reports, this year’s Super Bowl will not feature any crypto advertisement. The advertisement deals fell apart due to FTX’s collapse and resultant bankruptcy. Fox Sports confirmed the news by saying that this year there is “Zero representation” for crypto companies in the ad lineup. There were at least two crypto companies with confirmed advertisement time slots in this year’s mega event. However, the deals fell apart after the FTX collapse which means that the FTX fallout continues for the crypto industry.
The previous year's Super Bowl was inundated with advertisements for cryptocurrency companies such as Coinbase, Crypto.com, and FTX, earning it the nickname "Crypto Bowl." However, after a year of declining crypto prices, numerous industry failures, and widespread layoffs, there will be no such advertisements at this year's event.
The Super Bowl, the championship game of the National Football League, attracts an estimated 100 million viewers globally each year, making it a highly desirable advertising platform for companies. In 2022, crypto firms collectively invested $54 million in Super Bowl advertising, according to MediaRadar.
In reference to our previous article, there were confirmed reports that Limit Break will feature its free live NFT mint during the 30-second advertisement interval in Super Bowl. Limit Break was prepared to conduct a live NFT minting event during its Super Bowl LVII commercial. 10,000 DigiDaigaku Dragons will be made available for minting by holders. Despite the decreased presence of crypto advertisements at this year's Super Bowl, Limit Break CEO Gabriel Leydon is eagerly counting down on Twitter in anticipation of the release of his company's ad.